Competitive context

Lettuce Grow $99/mo All-in-one solopreneur OS.

Budget ~$25/mo* ZenBusiness + LegalZoom · $0–$299 formation once + $0 ongoing.

Premium DIY ~$75/mo*** QuickBooks + TurboTax** · QB ~$35/mo + Gusto ~$40/mo + TurboTax ~$200/yr.

Free business formation

Paperwork-free formation

✓

Partial

—

No filing fees

✓

State fees apply

—

LLC setup

✓

—

S Corp election

—

Add-on fee

—

Tax identification number (EIN)

✓

Paid plan only

—

Business name validation

✓

—

Automated S Corp management

Maximized tax savings with an S Corp

—

Automatic “reasonable salary” management

—

Periodic payroll & tax managed through Gusto

—

Manual setup

Payroll for additional employees

—

Gusto add-on

Unlimited owner’s distributions

—

Automated tax management

Taxes set aside each time you get paid

✓

—

Manual estimates

Taxes automatically paid (state and federal)

—

Year-end tax prep / true-up

✓

—

DIY via TurboTax

Easy home office deductions

✓

—

✓

Personally tailored end-of-year deductions (1099, QBI, etc.)

✓

—

Personalized S Corp deduction strategy

—

Bookkeeping, banking, and accounting

Real-time business financial dashboard

✓

—

✓

Business bank account and debit card

✓

—

Expense management and categorization

✓

—

✓

Invoice management

✓

—

✓

Sync a business credit card

✓

—

✓

Unlimited bookkeeper payments

✓

—

QBO Essentials+

Unlimited free ACH transfers

✓

—

Annual taxes

Tax prep by certified preparer (business filing)

—

TurboTax Live add-on

Online individual tax prep and filing

✓

—

✓

State and federal filings

✓

—

✓

Audit protection

✓

—

Paid add-on

Support

Answers to technical and tax questions (real-time support)

✓

Formation only

Seasonal only

AI assistant (LettuceHead) for immediate answers

✓

—

Live 1-on-1 with dedicated account manager

—

Quarterly reviews with a tax expert

—

NEW — Benefits access

Healthcare & wellness

—

Dental / vision / accident (coming soon)

—

Legend: Green check = included · Em dash (—) = not available · Tan label = partial, add-on, or DIY required.

* Budget column is a composite of ZenBusiness ($0–$299 one-time formation) + LegalZoom-style packaging. Neither provides banking, bookkeeping, ongoing tax management, or audit protection.

** Premium DIY assumes QuickBooks Online (~$35/mo) + TurboTax Self-Employed (~$120–200/yr). A Gusto payroll add-on (~$40/mo) is required separately for payroll features. TurboTax Live (CPA review) is an additional fee.

*** Approximate effective monthly cost: Budget ~$25/mo with formation amortized over 12 months; QB + TT ~$55–85/mo all-in when payroll is included.