Lettuce Grow — who’s on the plan

💰 Business income

$60K

Median annual business income

Avg is $280K — pulled up heavily by outliers

🏦 Primary account balance distribution

⚠️ Half of Grow customers hold $200 or less — income likely not fully routed through Lettuce

📋 Tax filing status

🧾 Deductions & benefits

📌 Key insight — low balance signal

With 50% holding $200 or less and a P25 of $0, most Grow customers aren’t actively routing income through Lettuce. This suggests they may be using the platform for tax structure benefits only, not as a primary operating account — limiting engagement depth.

🚀 Upgrade opportunity

The median income of $60K sits near the S-Corp sweet spot. Grow customers who start earning $80–100K+ are ideal Pro upgrade candidates. The tight P25–P75 income band ($50K–$75K) suggests a homogeneous, addressable cohort for a targeted grow-to-Pro path.